MARKETING AGENCY COPYWRITING AGENCY ADVERTISING AGENCY STRATEGIC AGENCY CREATIVE AGENCY MARKETING AGENCY COPYWRITING AGENCY ADVERTISING AGENCY STRATEGIC AGENCY CREATIVE AGENCY MARKETING AGENCY COPYWRITING AGENCY ADVERTISING AGENCY STRATEGIC AGENCY CREATIVE AGENCY

The Provincial Council of Alava trusted us to promote Aiaraldea as a reference tourist attraction in the North.

We developed a comprehensive strategic approach to ensure an effective campaign. We conducted a comprehensive analysis that included geographic and demographic segmentation of potential visitors, assessing the interests, behaviours and needs of the target audience. This process allowed us to identify key segments: from hiking and nature enthusiasts to those interested in local culture and gastronomy.

The next step was to transform the strategy into action through a digital campaign. We created attractive content that showed the essence of Aiaraldea. From natural landscapes to gastronomic experiences, we produced quality audiovisual material: inspiring videos in different formats, stunning photographs and texts that captured the essence of the valley. We then publicised it on the region’s different channels: Instagram, Facebook, Tik Tok and Youtube.

In this case, we have broadened our services for the launch of this LTTW spring-summer collection.

We have developed a 360º communication strategy aimed at opening up the market, as well as increasing the reach and impact of the brand. Secondarily, we have carried out small specific actions aimed at sales.

The campaign has been carried out in United States and Occidental Europe, as well as in different social platforms such us Meta or TikTok.

We could bore you with the details of each service, but a glance at the list will give you an idea 👀.

From january 2024, managing the whole communication strategy of BDCC Basque District of Culture and Creativity

We managed their Social Media, Newsletters, Google Ads Campaigns, Communiqué Copywritig, Conference Development, Performance Evaluation and +

All the graphic content created by our partners in crime, Cuchillo 🔪
Also much of the content we use for their communication, both organically and through campaigns, is in collab with Trufó 🖤

With the exception of the Magazine, they are in charge of all the shootings, recording and editing of videos for companies and events in which BDCC participates.

ℹ️ BelveTip: If you belong to a creative industry, whatever it is, follow BDCC for tools, workshops and support.

👀 Some facts from the last 6 months :

379 publications across all plataforms
+ 62% comments on LinkedIn
+ 29,3% engagement on Instagram
+ 29,4 % more profile visists

We started this re-launch project (new identity, new website and new commercial objectives) by analysing its current positioning, in order to propose an effective communication strategy. We participated with the architecture and navigation of the page, as well as with the creative copywriting to express in a couple of lines more than 30 years of history. We carried out the SEO optimization, the integration with marketing tools and created several landing pages oriented to the positioning and campaigns that were to be launched later on. When the time came, we took charge of creating campaigns with corporate and commercial objectives on different channels such as Instagram, Google or TikTok. Finally, we took charge of sending periodic newsletters, which in the case of a client like Astarloa, have been a complete success, achieving objectives never before achieved.