AGENCIA DE MARKETING AGENCIA DE PUBLICIDAD AGENCIA ESTRATÉGICA AGENCIA DE MEDIOS AGENCIA CREATIVA AGENCIA DE COMUNICACIÓN EN BILBAO Y EL RESTO DEL MUNDO AGENCIA DE MARKETING AGENCIA DE PUBLICIDAD AGENCIA ESTRATÉGICA AGENCIA DE MEDIOS AGENCIA CREATIVA AGENCIA DE COMUNICACIÓN EN BILBAO Y EL RESTO DEL MUNDO AGENCIA DE MARKETING AGENCIA DE PUBLICIDAD AGENCIA ESTRATÉGICA AGENCIA DE MEDIOS AGENCIA CREATIVA AGENCIA DE COMUNICACIÓN EN BILBAO Y EL RESTO DEL MUNDO

The Provincial Council of Alava trusted us to promote Aiaraldea as a reference tourist attraction in the North.

We developed a comprehensive strategic approach to ensure an effective campaign. We conducted a comprehensive analysis that included geographic and demographic segmentation of potential visitors, assessing the interests, behaviours and needs of the target audience. This process allowed us to identify key segments: from hiking and nature enthusiasts to those interested in local culture and gastronomy.

The next step was to transform the strategy into action through a digital campaign. We created attractive content that showed the essence of Aiaraldea. From natural landscapes to gastronomic experiences, we produced quality audiovisual material: inspiring videos in different formats, stunning photographs and texts that captured the essence of the valley. We then publicised it on the region’s different channels: Instagram, Facebook, Tik Tok and Youtube.

We started this re-launch project (new identity, new website and new commercial objectives) by analysing its current positioning, in order to propose an effective communication strategy. We participated with the architecture and navigation of the page, as well as with the creative copywriting to express in a couple of lines more than 30 years of history. We carried out the SEO optimization, the integration with marketing tools and created several landing pages oriented to the positioning and campaigns that were to be launched later on. When the time came, we took charge of creating campaigns with corporate and commercial objectives on different channels such as Instagram, Google or TikTok. Finally, we took charge of sending periodic newsletters, which in the case of a client like Astarloa, have been a complete success, achieving objectives never before achieved.