AiaraldeaAiaraldea
2024
Customer
Services
- Project management
- Art management
- Digital campaigns
- Comprehensive strategy
Info
The Provincial Council of Alava trusted us to promote Aiaraldea as a reference tourist attraction in the North.
We developed a comprehensive strategic approach to ensure an effective campaign. We conducted a comprehensive analysis that included geographic and demographic segmentation of potential visitors, assessing the interests, behaviours and needs of the target audience. This process allowed us to identify key segments: from hiking and nature enthusiasts to those interested in local culture and gastronomy.
The next step was to transform the strategy into action through a digital campaign. We created attractive content that showed the essence of Aiaraldea. From natural landscapes to gastronomic experiences, we produced quality audiovisual material: inspiring videos in different formats, stunning photographs and texts that captured the essence of the valley. We then publicised it on the region’s different channels: Instagram, Facebook, Tik Tok and Youtube.
Collaboration
Video and editing