Digital design as a way of communicating

Design in all its forms is very present in our society, and the one we’re most familiar with is digital design. We interact with it on different devices and across the many platforms around us… But are we aware of how important it is?

What exactly is digital design?

It’s a language we’re increasingly used to, and although it encompasses graphic design, the two differ in quite a few areas. Both work with visual communication and turn ideas, values and facts into images.

Like any self-respecting project, both involve scheduling the process, designing, presenting, selecting… but graphic design is more static, whereas digital design involves movement, adaptability and lower costs. Through the user interface —a discipline that deals with appearance and creates attractive spaces for the consumer— an experience is created that lets customers enjoy services easily and comfortably.

Examples of print and digital successes (in Spanish)

The importance of design over the years

When many people think of graphic design, they may associate it with a “recent discipline” born of new technologies, but that’s far from the truth. Graphic design has been with us since the 15th century and the Industrial Revolution, with Art Deco standing out in the 1920s, and then a leap to the 1970s, when it began to regain value through newspapers, television and companies’ graphic need to stand out through logos.

In the 1980s, the telecommunications revolution gave the discipline a new boost, and in the 1990s it was shaken up again by digital progress that brought everything from electronic organisers to virtual pets.

In the new millennium, the so-called “Digital Age” adopted Keep it simple as its mantra, establishing a minimalist style that began to nurture design and the elegance of simplicity. And from 2010 onwards, the sheer number of devices that took over our lives gave rise to Responsive Design: design that lets a website automatically adjust to the size and layout of its users’ devices to offer the best possible experience.

How does this affect us day to day?

Digital design is present across all media and is becoming ever more important for getting messages across in advertising and marketing, becoming the present and future of this way of communicating. Digital transformation has given it great significance as a powerful tool for communicators and advertisers.

Everything around us contains stimuli designed to catch the attention of an increasingly saturated audience: in a world overflowing with information and the need to stand out, being distinctive is a must, whether for organisations and companies or for leisure, art and entertainment.

To apply good digital design, we need a clear, strategic goal. Through typefaces, images and the right interaction for the user, we create a balance between aesthetics and content. Need a hand? Get in touch with Belve. Contact us