Introducing Belvedere Tools: 8 free marketing tools

At Belve we have a list of small jobs that come round every week: making a QR code for a poster, slimming down a website’s photos before uploading them, setting up the UTM links for a campaign, checking whether a title fits in Google… They’re five-minute tasks, but to get them done we’d end up hopping from site to site, past ads, mandatory sign-ups and watermarks.

So we did what we do best: we built our own solution. Today we’re launching Belvedere Tools, a collection of 8 free marketing tools you can use on our website, with no sign-up and nothing to pay.

Why we built our own tools

We use online tools every day, and we were a little tired of the same old traps: the “free” QR code that stops working after a few days unless you pay, the compressor that uploads your photos to a server you know nothing about, or the form that asks for your email before showing you the result.

So when we created Belvedere Tools, we set ourselves three rules:

• Free and no sign-up. Come in, use it, leave. No ads and no watermarks.
• Your files stay with you. Almost all the tools run inside your browser: your images, colours and text are never uploaded to a server. The only exception is the SEO and GEO analyzer, which needs to read the page you want to check and only keeps the result for a few minutes so it doesn’t have to fetch it again.
• Genuinely useful. These are the tools we use ourselves on real projects, with the warnings and tips we’d give any client.

The 8 tools

You’ll find them all at belvedere.eus/en/free-tools. Here’s a quick tour:

1. QR code generator

Create QR codes for a URL, your WiFi network, a contact card (vCard), an email, a phone number, an SMS or WhatsApp. You can choose colours and style, and put your logo in the centre. They download as PNG for the web and SVG for print, and they’re static: they never expire. Create a QR code →

2. Image compressor

Shrink your photos and convert them to WebP, JPG or PNG, adjusting the quality and maximum width. You can drag in several at once and download them all in a .zip. Along the way it strips EXIF metadata, such as GPS location. Images are usually the heaviest part of a website, so this is one of the quickest ways to make yours load faster. Compress images →

3. SEO and GEO analyzer

Enter the URL of a page and you’ll get two scores: one for classic SEO (title, meta description, headings, images, links, indexing…) and one for GEO, which measures how ready it is for AI-powered search engines. It also tells you which robots can read it: those of ChatGPT, Claude, Perplexity, Google or Bing. Analyse a page →

4. UTM builder

Build links with UTM parameters to measure your campaigns in Google Analytics 4. It has templates by channel (Google Ads, Meta, LinkedIn, newsletter, printed QR…), converts everything to lowercase without accents, warns you if you mix up source and medium, and keeps a history in your browser. Build UTM links →

5. Google preview

Type your title and meta description and see how they’ll look in Google’s results, on desktop and mobile. It measures in pixels, the way Google does, and warns you before your text gets cut off. See the preview →

6. llms.txt generator

llms.txt is a file, still at the proposal stage, that summarises your website in a format language models can read easily. You fill in a simple form and get it ready to upload to the root of your domain. Create your llms.txt →

7. JSON-LD schema generator

Generate structured data for a company, local business, article, FAQ, product or event. Copy the code, paste it into your site and validate it in Google with one click. Generate schema →

8. Contrast checker

Measure the contrast between your text colour and background colour against the WCAG accessibility guidelines. If it falls short, it suggests the closest accessible colour in the same hue, so you don’t have to give up your brand palette. Check contrast →

So what’s GEO?

You may have noticed that three of the eight tools (the analyzer, the llms.txt generator and the schema generator) point in the same direction: AI search engines. More and more people ask ChatGPT, Perplexity, Claude or Google’s AI summaries directly instead of scrolling through a list of links. GEO (Generative Engine Optimization) is about preparing your website so those systems understand it, cite it and recommend it.

It isn’t magic and it doesn’t replace good old SEO, but some technical details make a real difference: not blocking the right robots, having your content in the HTML rather than only in JavaScript, or using structured data to explain who you are and what you do. We wanted checking all that to be easy.

Made in-house

The tools live inside our website and speak our visual language: the same colours, the same typography and, if you change the colour mode with the selector at the bottom left, they adapt too. It’s a small detail, but we like them to feel part of Belvedere rather than an add-on.

This is a first version and we want it to grow. If there’s a tool you’re missing or you have an idea to improve the ones we have, get in touch: suggestions from the people who use them are what help us most.

And if what you need doesn’t fit in a tool, that’s what we’re here for. Let’s talk.