Introducing Belvedere Tools: 8 free marketing toolsA QR code generator, an image compressor, an SEO and GEO analyzer and five more tools. Free, no sign-up, and running in your browser.Read article →Blog
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Introducing Belvedere Tools: 8 free marketing toolsA QR code generator, an image compressor, an SEO and GEO analyzer and five more tools. Free, no sign-up, and running in your browser.Read article →
Awards yes, awards no: in praise of our contradictionAwards give us visibility and boost our self-esteem, but they also make us suspicious and angry. An honest reflection, with a bit of dialectics, on why we change our minds every season.Read article →
Brand archetypes: Jung’s 12 archetypes applied to brandingWhat brand archetypes are, Jung’s 12 archetypes applied to branding, and how to choose the one that best fits your brand so you communicate consistently and connect with your audience.Read article →
Newsletters: one of the most effective marketing channelsKeeping your audience up to date with your news isn’t always easy. What a newsletter is, what its benefits are and how to use it to communicate what’s happening in your company.Read article →
SEO in WordPress: how to optimise your websiteSEO is one of the fundamental pillars for improving your website’s visibility in search engines such as Google. Learn how to set up WordPress and the best practices and plugins to use.Read article →
Engagement in three seconds?Three seconds may seem insignificant in someone’s day, but for a brand they can make the difference between winning a new follower and losing them for good.Read article →
Pelucas Pilas Bubbles takes over VITREO#2The second edition of VITREO has been and gone! This time, the art of Pelucas Pilas Bubbles filled our space with energy, colour and a healthy dose of pop surrealism.Read article →
Recap: Open Studio x EIDEQuite a few of you probably followed the live stream of EIDE’s Open Studio as part of the #BBDW24 programme. If not, here’s a short recap.Read article →
Raisa Álava at VITREO#1For this first edition we were joined by Artoteka, and we had the work of artist Raisa Álava.Read article →
Serifalaris recapYou probably all know by now that we’ve been working on this edition of Serifalaris. But this time we wanted to do a little recap of what the team experienced.Read article →
Digital design as a way of communicatingDesign in all its forms is very present in our society, and the one we’re most familiar with is digital design. But are we aware of how important it is?Read article →
Content creators with dreams of their own“Ibai is moving out.” Content creators are today’s digital entrepreneurs, and they need to approach content creation like a business.Read article →
Display ads: creativity and performanceHave you heard of display ads? They’re the graphic advertising that appears in the margins of web pages or on social media, and design matters more and more.Read article →
Inbound marketing: the path to customer loyaltyInbound marketing is an online advertising technique that draws consumers to a brand through interesting content. Its stages and some examples.Read article →
Street marketing: advertising that doesn’t look like advertisingDo you know what street marketing is? You may well have taken part in a campaign like this at some point without even realising.Read article →
Instagram gets its identity backMeta’s social network is set to try and return to its roots with a series of changes.Read article →
“Being on social media” means NOTHINGYou’re on social media, but do you know how to use each platform? Do you post regularly? Do you measure how your content performs?Read article →
There are a thousand reasons to want this jobTechnology, innovation, aesthetics. It’s all very nice until BOOM! New year, countless new trends and new techniques to learn.Read article →
The copywriter’s 7 secretsThink you make decisions rationally? WRONG. There’s always a copywriter behind it who’s been playing with you, or rather, with your brain.Read article →
Humanising digital. I have faith!If influencers spend all day asking for understanding and empathy, there must be a reason. It was no surprise that people would start demanding a more human digital world.Read article →Marketing glossary (in Spanish)
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